- The goal of this ambitious expansion plan is to offer a differentiated service, combining digitalisation with in-person service that reinforces trust and personalised energy advice.
- Growth: The expansion began in 2024, and last year ended with a physical network of more than 360 stores. In Spain, it has increased by 37%, and in Portugal, it has multiplied by 4.
- The boom in in-person service confirms a trend: customers are looking for trust, clarity, and expert advice in an increasingly complex energy context.
- New store experience: Endesa wants to offer customers a new experience at its Sales and Customer Service Points, which feature a more modern and welcoming design under the “your home” concept, and which will be progressively rolled out to the rest of its network.
- Greater offering and advice: In addition to advice on electricity and gas supplies, customers can receive expert, face-to-face advice on efficient household equipment, solar energy, and electric mobility.
- With the new openings and the partnership with MasOrange, Endesa consolidates its Endesa Points as benchmark spaces for households, with close attention and comprehensive solutions.
Endesa continues to advance its strategy to reinforce face-to-face customer service by opening and transforming its network of physical stores. Over the last two years, the company has opened more than 130 new “Endesa Points” in Spain and Portugal, representing a 42% increase compared to the end of 2023 and bringing its network to more than 360 stores in Spain and 25 in Portugal, an expansion plan that will continue in 2026.
This momentum responds to a growing reality in the sector: the physical store is a key point of trust for customers. The company aims for customers to feel at home when entering an Endesa Point and, in a context of constant change, to continue offering a differentiated service that combines digitalisation with in-person support, reinforcing trust and personalised energy advice.
Expansion and redesign
New openings have been distributed across Spain and Portugal, increasing reach and providing service to customers throughout the peninsula. However, this plan not only involves opening new stores, but also a gradual redesign of the existing network, evolving its image with a new style of spaces and a more accessible and functional layout, among other improvements, while digitalising and enhancing the customer experience.
The objective is to deploy a network of spaces that combine personalised service and digital tools with activities open to the public, bringing the energy transition closer to everyday life. In addition to personalised advice on electricity and gas supplies, customers can access expert, in-person guidance on household energy efficiency solutions, including efficient equipment, solar self-consumption, and electric mobility alternatives, with the aim of optimising consumption, reducing costs, and moving towards a more sustainable energy model.
The redesign of “Endesa Points” seeks to transform the customer experience and make customers feel at home:
- Unified and modern design: Open and accessible spaces aligned with Endesa’s brand identity.
- Omnichannel service: Complementing digitalisation with physical points of sale enhances the customer experience.
- Digitalisation: Integration of interactive screens, online appointment management, and digital advisory services.
- Expanded offering: Solutions for solar self-consumption, electric vehicle charging points, and efficient climate control. Customers can view products and energy solutions in situ and receive personalised recommendations on electricity and gas plans best suited to their needs, as well as the full portfolio of energy services.
- Personalised experience: Dedicated areas for residential customers, as well as for small businesses and self-employed professionals.
With this plan, which will continue in 2026, Endesa strengthens its leadership in customer service and sustainability, committing to a model that balances digitalisation and human interaction, and reaffirming its commitment to accessibility and service quality, consolidating its position as a leader in transforming the energy model in Spain and Portugal.
The go-to place for the home
Endesa is not only committed to greater reach and proximity to customers, but also to offering an increasingly broader portfolio of products and services to meet all their needs. For this reason, the new Endesa Points aim to become a reference space for households, where customers can find everything they need for their homes: advice on energy consumption, as well as improved telecommunications services thanks to the agreement with MasOrange. This proposal enables customers to sign up for combined energy and connectivity offers in a single space, with personalised solutions and discounts on electricity and gas bills, as well as additional benefits through the Para Ti loyalty programme.
About Endesa
Endesa is the leading electricity company in Spain and the second largest in Portugal. It is also the second-largest gas operator in the Spanish market. The company operates an integrated business model encompassing electricity generation, distribution, and supply, and offers value-added services focused on the electrification of energy use in homes, businesses, and public administrations. Endesa is committed to the United Nations Sustainable Development Goals and corporate social responsibility, also carried out through the Endesa Foundation. Its workforce includes around 9,000 employees. Endesa is part of Enel.