Integrating sustainability into the daily management of the business is one of the main goals of the CSV (Creating Shared Value) projects that we promote in different areas of our activity. It is a question of creating shared value through actions that combine the interests of the company and the priorities of the local communities in which we operate.
In the design of these projects, we take into account, among other factors, the growing concern in a large part of society for environmental conservation, our role in maintaining social well-being and the situation in each region, so as create links that meet their needs.
In our commitment to incorporating the CSV model into our strategy, since 2016 we have contributed €12.5 million to the social development of the communities in which we operate. This investment is maximised through the application of a variety of action areas:
- Promoting active listening among leading social and institutional agents in order to set up collaborative and CSV alliances that promote links with the local community.
- Implementing sustainability initiatives and projects in line with the United Nations Sustainable Development Goals and making CSV part of our business operations.
- Measuring and evaluating the data from sustainability projects and communicating them better so as to involve the public.
How is a CSV project carried out?
To carry out this work, we have organised a cross-disciplinary team with which we analyse the local environment in which the asset or project with which we are going to work is located and we identify the stakeholders.
In addition, we look at what their concerns and interests are and analyse the environmental, social, regulatory and critical factors of that environment. The aim is to implement a set of specific actions that responds to the needs of the local community.