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Creation of shared value
We integrate our stakeholders into our operations to create value for all
At Endesa we are building a business model integrated with society, creating profitable solutions, solving social needs and generating mutually beneficial relationships with communities, to achieve more equitable, inclusive and sustainable societies that leave no one behind.
Aligned with the Sustainable Development Goals
Sustainable development goals
ODS 4: Quality education
ODS 7: Affordable and clean energy
ODS 8: Decent work and economic growth
ODS 15: Life on land
ODS 17: Partnerships for the goals
Endesa's commitment to community development is part of the Creating Shared Value (CSV) Policy, which sets the company's relationship model with communities, with an inclusive approach that leaves no one behind. Its objective is to create long-term value for all stakeholders in order to minimise environmental and social risks and impacts while generating value for the company and the country.
This business model is based on solid and lasting relationships with communities where Sustainability allows us to pursue sustainable progress, creating profitable solutions, solving social needs, generating mutually beneficial relationships with stakeholders and creating long-term value for all stakeholders to contribute to a resilient and equitable development.
How is the application of the CSV model implemented?
For the application of the CSV model, a thorough and rigorous methodology is applied to accompany the assets and projects, which consists of five phases:
CSV METHODOLOGY
- Analysis of the context of the asset or project to pinpoint the key socioeconomic and environmental factors.
- Engaging in dialogue with local stakeholders to introduce the asset or project and gather their perceptions and concerns.
- Risks and opportunity analysis, emphasising local priorities.
- Establishment of a CSV plan in accordance with priority issues. This plan is carried out in conjunction with local agents and aims to maximise the positive impacts that the project or asset can generate in that local environment, while also minimising the negative impacts.
- Execution of the CSV Plan. Monitoring and tracking the actions outlined in the CSV plan are carried out. The plan will be updated as frequently as required based on the nature of the actions and the evolution of its environment.
The application of the CSV model accompanies the business
Within the Strategic Plan, Endesa has set a course towards clean electrification to create affordable, secure, and sustainable energy systems, which encompasses the support of the shared value creation model in the business's processes and projects.
This signifies a transformation in the energy model, involving a complete overhaul of the generation mix, including the shutdown of coal power plants and an ambitious renewable expansion plan. All of these actions are being taken while upholding a commitment to local communities through support initiatives. Specifically, Futur-E plans focus on closing power plants, while CSV plans concentrate on building renewable energy parks, with an emphasis on creating economic opportunities and providing job training.
Endesa also promotes sustainability in the generation plants that are in operation, framed under the implementation of the Sustainable Plant model, established throughout the Enel Group. This consists of defining a catalogue of sustainability measures by technology, which is subsequently adapted in each facility.
Likewise, in the distribution area, during 2023, we have promoted the creation of shared value focused on ensuring business growth. To this end, we have promoted training in the sector to foster local employment, through the Dual Vocational Training developed with contractors for the maintenance of medium and low voltage networks. Furthermore, the integration of distribution infrastructures in the local environment has been promoted by developing participatory urban art contests.
Finally, in the field of marketing, the objective is to consolidate and promote the products and services of the company from a sustainable, welcoming, and accessible perspective for stakeholders, promoting the well-being and development of communities. In 2023, the main focus has been maintained on access to energy (fight against energy poverty), progress has been made in the inclusion objective of "leaving no one behind" through the elimination of physical access barriers in physical channels; and a pilot project of "cause marketing" has been carried out to combine circular economy (reuse of equipment removed from customers' homes) with social activity (meal scholarships for children in vulnerable situations).