- Straightforward loyalty with no strings attached: Customers enrolled in Endesa’s Para Ti programme will receive an instant discount of €0.04 per litre when filling up this summer at participating Shell stations across mainland Spain and the Balearic Islands —no complex conditions, no extra steps.
- Endesa’s new partnership with Shell’s licensee in Spain strengthens its model of direct, accessible benefits. This alliance is centred on simplicity, transparency, and real savings while promoting efficient consumption and tangible advantages for customers.
- More than a million customers already trust Para Ti: Endesa’s loyalty programme continues to grow. With this collaboration, it expands its value proposition with a clear, practical benefit for everyday life.
- Loyalty that goes beyond the home: This new alliance with Shell adds to a wide range of advantages Endesa already offers its customers. Thus, the company reinforces its commitment to active, useful loyalty designed to improve the customer experience both inside and outside the home.
Endesa and DISA, Shell’s licensee in Spain, have reached a strategic agreement to provide Endesa customers with immediate fuel savings this summer. Members of the Para Ti loyalty programme will enjoy this summer a €0.04 discount per litre at participating Shell stations in mainland Spain and the Balearic Islands. This benefit will be applied directly at checkout, with no need to accumulate balance on digital platforms or sign up for multiple products.
‘With the Para Ti programme, we wanted to transform our relationship with customers. Today, more than a million and a half people are already enjoying real, tangible, and simple benefits. This alliance with Shell is one more step in that strategy: Bringing savings beyond the home, directly to the moment of refuelling, immediately and without complications. Our goal is to build loyalty through trust. Therefore, this agreement strengthens our commitment to being more present in our customers’ daily lives, rewarding their trust with useful, concrete benefits.’
— Davide Ciciliato, General Manager Retail Iberia.
A different loyalty model
In a market crowded with complex offers that require contracting multiple products, Endesa chooses clarity, direct value, and closeness. Para Ti stands out as a simple and transparent alternative:
- All you need is an active electricity or gas contract with Endesa.
- It’s compatible with all Endesa tariffs, including the Tu Casa 50 tariff, which offers a 50% discount on the 50 hours of highest monthly consumption.
- The discount is direct and immediate at the time of payment in participating Shell stations.
How does it work?
Customers enrolled in Para Ti through the Endesa Clientes app receive a personalised QR code. Simply present it at any participating Shell station, so the discount is automatically applied to the final receipt.
1.6 million customers already enjoy Para Ti
Since its launch at the end of 2023, the Para Ti loyalty programme has surpassed 1.6 million members. Through this ecosystem of benefits, customers can earn points for simple actions (holding an active contract, using e-billing, consuming efficiently, making referrals, etc.) and redeem them for discounts on their electricity or gas bill. They can also access benefits with partner brands like Iberia, Avis, TheFork, PortAventura World, Tiqets, Lastminute, or AlohaCamp, and participate in exclusive draws.
This new initiative with Shell adds to a growing catalogue of benefits designed to support customers beyond the home, reaffirming Endesa’s strategy as one of the most active and comprehensive loyalty models in the energy sector.
About Endesa
Endesa is the leading electricity company in Spain and the second largest in Portugal. It is also the second largest gas operator in the Spanish market. Endesa operates an integrated business model spanning electricity generation, distribution, and supply. Furthermore, the company offers value-added services focused on the electrification of energy use for households, businesses, and public administrations. Endesa is committed to the United Nations’ SDGs and corporate social responsibility. In the latter area, it also operates through the Endesa Foundation. Our team comprises around 9,000 employees. Endesa is part of Enel, a multinational electricity company and an integrated leading player in global energy and renewables markets [1].
[1] Enel's leadership in the various categories is defined by comparison with the financial data of its counterparts in the year 2024. Reference perimeter: publicly traded companies without majority state ownership.