- After the success of the first year of support for the Jardín de las Delicias Festival and Tour, Endesa is expanding its line of musical sponsorship with new events: This coming Thursday with the Mallorca Live Festival (18-20 May), the Cruïlla in Barcelona (5-8 July) and the Zaragoza Zity Space from 6 to 14 October.
- Endesa already enjoys a consolidated presence in the world of basketball, so it is extending its sponsorship strategy with purpose by ensuring an increasingly prominent presence in live music, contributing its experience to make concerts more sustainable and inclusive.
- The measures range from a reduction of emissions, waste and plastics to the re-use of materials, promotion of electric mobility and placing the emphasis on local artistic talent and nearby suppliers.
Chemical Brothers and Quevedo in Mallorca, Placebo and Amaia in Barcelona, Melendi and Vetusta Morla in Madrid, Lola Indigo and Pablo López in Zaragoza and new talents such as Marlena and Paul Alone in Seville. These are just a few of the names and cities that can be enjoyed on the 2023 festival route that, with the support of Endesa, adds kilometres and new events to take the sustainable commitment of its sponsorship to even more points in Spain. If in 2022 the new feature was the Festival Jardín de las Delicias and the creation of the corresponding Tour, in 2023 Endesa is maintaining that commitment and expanding the number of events with a common purpose: To help the festival sector on the path it is embarking on towards sustainability. With this support, Endesa seeks to be closer to society and to improve the experience of music lovers, especially the younger ones.
So from Thursday 18 and until Saturday 20, the Mallorca Live Festival opens the festival calendar with Endesa's presence consisting of its own stage with 12 groups and a significant presence of local talent. The festival is an ally of the island in its commitment to promoting the diversification of what it offers to tourists and to raising the quality, and together with the company will place special emphasis on sustainability by taking measures including the following: 60 waste collection points, drinking water fountains, shuttle-buses to help the public arrive by collective transport and an activation zone that will also "go on tour": It will be built with recycled materials that will also be re-used throughout the year in the next events with the presence of Endesa.
Sustainability and inclusion that will also play a leading role at the 2023 Cruïlla Festival, at the Parc del Fòrum in Barcelona, from 5 to 8 July. This event, with a line up including leading groups, together with other cultural experiences such as comedy and gastronomy, will soon announce a detailed sustainability plan to make your experience the perfect union between enjoyment and environmental awareness.
A theme that will travel with the tour and from 6 to 14 October will arrive at the Zaragoza Zity Space which will be a blend of Spanush and international artists making the capital of the Aragón region the capital of music and popular culture during the Fiestas del Pilar. And all this with the same commitment to sustainability.
Jardín de las Delicias Festival and Tour
To these essential events for any festival-goer or, simply for anyone wanting to have some fun, we should add the Jardín de las Delicias Festival and Tour, a musical experience to which the company made a commitment in 2022 and it has been renewed this year. The tour will travel through Andalusia with stops in Seville (3 June), Cádiz (29 July) and Granada on a date in autumn still to be confirmed. There will be two stops in Madrid, on 22 June, with some great surprises that will be announced shortly, and, of course, the Festival itself, which will take place in Madrid on 22 and 23 September as the great closing event of the musical summer in Spain.
The common denominator for all these events in the calendar, according to María Lacasa, Endesa's brand and sponsorship Manger, will be "to create new experiences for the fans attending these festivals and, above all, to commit to sustainability". For Ms Lacasa, "it is a change of mentality that is now unstoppable: This is what the public is asking for and festivals are increasingly demanding, and that means incorporating plans and improving the measures taken year after year". A clear example of this is electric mobility: "Last year in Madrid, 4,000 people used our free electric bus and in February in Badalona 5,000 did the same for the street concerts scheduled during the basketball Copa del Rey. The areas where the festival takes place will also be cared for by recycling, reducing emissions and compensating for those that are inevitable."
Sponsorship and purpose
This is how the company puts into practice its line of sponsorship with purpose that, for María Lacasa, means "going well beyond the presence of the logo. More than 10 years ago we saw basketball as a very powerful tool to contribute to a better society. Once sponsorship in that area had been consolidated, we saw that we could make the leap towards music and festivals, which feature collective experiences, emotion and joy, together with awareness of the natural and social environment".
This vision of sustainability takes into account the environment and also people. These events have included measures to prioritise contracting local, nearby suppliers, they include local artists and emerging talent as much as possible, as well as making inclusion and diversity a palpable reality.
This support by the sector for sustainability is also beginning to be applied to venues such as the WiZink Centre, one of the most important multipurpose venues in Europe. Endesa is now a sustainable sponsor of the venue and has also signed two agreements to ensure that, as far as possible, the energy for all kinds of sporting and musical events should be 100% green. This will become a reality as a result of a supply contract for electricity from renewable sources and the installation of a large photovoltaic solar plant on the roof of the installation.
All this means that there is now a new way of approaching culture and music and, at the same time, of attracting a young audience. This is an objective that Endesa shares with the Palau de la Música Catalana, an entity that Endesa has supported for many years, a collaboration that in the last four years has focussed specifically on the Palau Digital initiative, which makes music available to people of all ages and tastes. The platform offers exclusive content such as interviews, live and recorded concerts and other informative content regarding the world of music and culture.
Endesa Music Lover Calendar 2023*
Calviá, Mallorca Live Festival from 18 to 20 May in what used to be the AquaPark.
Seville, Jardín de las Delicias, 3 June. Terraza Casino with Marlena, Paul Alone and DJ Ardilla
Madrid, Jardín de las Delicias Tour, 22 June at Florida Park
Barcelona, 2023 Cruïlla Festival, Parc del Forum in Barcelona, 5 to 8 July
Cádiz, Jardín de las Delicias Tour, 29 July at Playa Canalla.
Madrid 22 and 23 September, Jardín de las Delicias Festival
Zaragoza, Zaragoza Zity Space from 6 to 14 October
Granada, Jardín de las Delicias Tour, October or November 2023
*Calendar and artists confirmed as at 17 May 2023
About Endesa
Endesa is a leading electricity company in Spain and the second largest in Portugal. The company is also the second largest gas operator in the Spanish market. Endesa operates an end-to-end electricity generation, distribution and marketing business. Through Endesa X, it also offers value-added services aimed at the electrification of energy usage in homes, companies, industries and Public Administrations. It is also the leading operator of charging stations in Spain through Endesa X Way, a business line dedicated entirely to electric mobility. Endesa is firmly committed to the United Nations SDGs and strongly supports the development of renewable energies through Enel Green Power España, the digitalisation of grids through e-distribución, and corporate social responsibility (CSR). The Endesa Foundation is also active in CSR. Our workforce numbers around 9,260 employees. Endesa is a division of Enel, the largest electricity group in Europe.