- Both companies are committed to the positive progress of society in the areas where they operate and are developing a campaign aimed at raising awareness among the population with regard to energy efficiency.
- Under the concept 'Everything we do counts', Atresmedia is taking a number of actions through its media and with television, radio and digital supports to provide its users with information on how to make energy savings.
- The campaign includes pioneering formats where the viewer can appreciate how this saving is made in a number of Atresmedia's broadcasts and programmes.
The Atresmedia Group and Endesa have reached an agreement to collaborate in the development of an awareness campaign aimed at promoting efficiency and energy savings amongst Atresmedia's media viewers, listeners and users. This means that both companies are committed to building an inclusive, clean and sustainable future.
With the aim of providing as much information as possible on the concept of Endesa's 'Everything we do counts' campaign, Atresmedia, as the leading communication group in Spain and a benchmark with regard to information, entertainment and credibility, becomes the best ally for this initiative organised by the energy company. A project based on education and public awareness on how to contribute to energy saving, as well as the positive consequences that this entails.
A pioneering initiative that rewards 'non-consumption'
Endesa's alliance with Atresmedia lies within the framework of the launch of the efficiency campaign that the energy company launched a few days ago for its customers. This is the first initiative of its kind that gives economical rewards for the 'non-consumption' of energy to both existing customers and those who register for any of the tariffs that the company has in the deregulated market. Specifically, Endesa offers discounts on its customers' bills if they consume less electricity and provides access to energy efficiency solutions through Endesa X, including the installation of solar panels and efficient air conditioning equipment.
"After the months of turbulence experienced by the energy sector, we detected that more than 70% of customers were worried about their bill and had begun to make changes in their habits, looking for savings. And consuming fewer kW is also saving and helping sustainability. We launched an awareness campaign that not only tries to help customers to be more efficient when it comes to consuming energy, offering them a whole range of energy solutions, but also to reward them for doing this. But this is 360 efficiency. The campaign was produced sustainably and because of the agreement with Atresmedia, it is also broadcast sustainably. And everything we do, counts," said the Chief Executive Officer of Endesa, José Bogas, regarding this campaign and the agreement with Atresmedia.
And Javier Bardají, Chief Executive Officer of Atresmedia, explained the reason for this participation in 'Everything we do counts': "If our Group is known for anything, it is the attention we pay to and our interest in the demands of society. We have always been sensitive to their concerns and undoubtedly in recent times energy efficiency has become one of them. This is not simply an economic issue, but also an environmental one. As part of our commitment to sustainability, we are very proud of this joint awareness campaign with Endesa, in which we have made a commitment to ensuring that the most significant of our media and supports show that it is possible to build an inclusive, clean and sustainable future".
Innovative formats to raise awareness
To achieve this, the Atresmedia Group is turning to this action through the development of a 360º strategy, using its different media and supports (television, radio and digital) as speakers for relevant, interesting content that includes specialised, innovative formats. In this regard, the campaign, together with a number of tips on how to save energy, is a pioneer in the emission of formats in which viewers can appreciate the energy savings made in the Atresmedia media, with a commitment to including this communication in the content.
So television programmes like ‘Pasapalabra’, ‘Y ahora Sonsoles’, ‘Tu Tiempo’ and Antena 3 Deportes show exactly how Endesa's ‘Everything we do counts’ is applied during the broadcast, with lower luminosity but without decreasing image quality. ‘Espejo Público’ also has content with regard to energy saving.
In the digital field, Atresmedia is taking a number of actions, including the replication of TV telepromotions but also its own educational content including a Rosco#Virtual, designed using energy reduction techniques.
On the radio, ‘Más de Uno’, on the Onda Cero station, gives listeners one-minute slots in which with the help of Alberto Aparici, a doctor of physics and a scientific communicator, they talk about the broadcast of a programme in energy savings mode. ‘Cuerpos Especiales’, on Europa FM, is also taking part in this campaign with a section dedicated to energy saving.
About Endesa
Endesa is a leading electricity company in Spain and the second largest in Portugal. The company is also the second largest gas operator in the Spanish market. Endesa operates an end-to-end electricity generation, distribution and marketing business. Through Endesa X, it also offers value-added services aimed at the electrification of energy usage in homes, companies, industries and Public Administrations. It is also the leading operator of charging stations in Spain through Endesa X Way, a business line dedicated entirely to electric mobility. Endesa is firmly committed to the United Nations SDGs and strongly supports the development of renewable energies through Enel Green Power España, the digitalisation of grids through e-distribution, and Corporate Social Responsibility (CSR). The Endesa Foundation is also active in CSR. Our workforce numbers about 9,260 employees. Endesa is a division of Enel, the largest electricity group in Europe.
About Atresmedia
Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates (television, radio, internet, cinema, production for third parties and training, etc.) through the following flagship brands: Antena 3, laSexta, Onda Cero, Europa FM... In this way, Atresmedia has developed its strategy in different Divisions such as Atresmedia Television (Antena 3, laSexta, Neox, Nova, Mega and Atreseries together with its OTT platform, ATRESplayer), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad (dedicated to advertising and commercial exploitation) and Atresmedia Diversification (activities and businesses not dependent on advertising). Its commitment to Corporate Responsibility includes great actions such as Ponle Freno, Constantes y Vitales, Objetivo Bienestar, Hazte Eco, Crea Cultura, Contra el maltrato, Tolerancia Cero and Levanta la Cabeza.