If you prefer to always view the website in English, please click here.
- This new business relationship model, the first of its kind in Spain, allows each customer to have an individualised fixed fee to cover their demand for both electricity and gas based on their consumption habits
Endesa has launched Unica by Endesa, a revolution in the electricity market in Spain. Unlike traditional electricity and gas rates, customers get a personalised fixed fee that is individually adapted to the way they use power. Unica uses 100% renewable energy sources, and there are no lock-in periods or penalties. The scheme also rewards efficient consumption by giving customers bonuses.
The company has set out to establish new relationships with electricity and gas consumers by committing to adapting to different types of family and their way of life. Endesa sees this is a particularly appropriate scheme at a time when households are using electricity in different ways because of the situation caused by the pandemic.
Unica by Endesa gives users, whether or not they are customers of the company, the opportunity to see what their personalised gas or electricity quota would be in just a couple of minutes thanks to the predictive models in their sign-up chat. Based on the user's home consumption history, the platform analyses and presents different modalities, adapted individually to their habits. The less gas or electricity they use, the lower the instalment will be.
This allows Endesa to give consumers the freedom to choose the services they want to include in Unica. To do this, it is offering three types of fee arrangement depending on which services the customer wants to include, which may also include annual maintenance reviews or repairs. Unica will also be used as a platform that will gradually include services from different sectors to make life easier for householders.
“Unica by Endesa is changing how electricity companies interact with their customers. We are committed to offering personalised fees, and to ensure that our customers know what they will pay in advance, with no penalties. This scheme allows consumers to take control, with opportunities to reduce their instalments if they are willing to make more efficient use of electricity. We want to help people on the path towards sustainability and reducing emissions”, says Javier Uriarte, Endesa's General Director of Marketing.
Bonuses for overcoming energy efficiency challenges.
Endesa, in its desire to encourage Unica by Endesa customers to adopt efficient consumption habits and make energy savings, is also offering the additional innovation of financial bonuses if they manage to achieve some simple monthly challenges. These challenges are set individually to encourage energy-saving habits and lower consumption. Users who manage to meet their monthly challenges will get a reward from Endesa, which will automatically apply a discount to the next instalment.
The first ecological rate, with 100% sustainable energy
In addition, Endesa intends to continue making progress with sustainable development of its customers' energy by encouraging them to take care of the environment. For this reason the electricity supplied to customers who sign up for this rate comes entirely from renewable generation sources (wind, solar, hydraulic, etc.), certified by the National Commission of Markets and Competition.
Endesa offsets the CO2 emissions linked with its customers’ gas consumption by participating in forestry projects that contribute to the mitigation of climate change and are verified using major national and international standards. These projects are based on reducing emissions using the sink effect of forests, which also improve biodiversity and help communities in the countries in which they are implemented. We are verified by VERRA, a non-profit organisation of recognised prestige that issues these certificates and exerts rigorous controls. As Unica grows, we will continue to rely on organisations with the same profile to maintain the same standard in the quality of emissions offset credits.
With this new proposal, Endesa will be helping to promote good energy consumption habits among its customers with a more personalised offer, without surprises and with an environmental conscience thanks to the use of 100% sustainable energy .