The benefits of building automation for a show shop

Lighting control

In a shoe shop, lighting is one of the key factors when it comes to selling and promoting products. Too much causes unnecessary expense. A lack of lighting, on the other hand, can reduce attention to the product. Therefore, having sensors that detect the presence of a customer somewhere in the store makes perfect sense. A change of lighting, in fact, can lead the eye to an opportune place.

For example, imagine someone is looking in the shop window and has noticed a certain type of shoe. From a commercial point of view, this behaviour may well indicate that someone who is interested in one item could well be interested in others. That way, if the light subtly shifts its hues to another point, you have the opportunity to promote other sales where you may have a higher margin.

Once the customer comes inside your shop, it is important that the lighting guides them through the shop. It is your opportunity to lead them to those key places where, given their characteristics, a sale may well be encouraged. But, to do this, you need to have sensors that detect data about the customer's behaviour in the store.

Even in the back room it will be very useful to control the lighting automatically. The lighting can be directed to those points where customers are most likely to find the item they are looking for.

The automation of climate control

In every shop there are sectors or areas where there are small (or large) differences in conditions with regard to humidity, temperature, and ventilation. This may not only affect the shoes, it can also affect the shopping experience and even working conditions.

Currently there are multiple systems that provide ventilation and an adequate and uniform temperature. However, they are not always used optimally. Using your own initiative, you can do little more than adjust some of the parameters, but with automated solutions you will be able to regulate each element of climate control to provide a temperature balance for each point in the shop and at specific times.

For example, you should think about cross ventilation. Even if you have a variety of doors, windows, and mechanical ventilation systems, it's not always easy to decipher the optimal combination. When used correctly it can ensure the preservation of your footwear and a comfortable environment for both customers and staff.

Incident detection

Incidents may occur at any time both in a shoe shop and any other retail premises, so it is important to be able to detect potential theft patterns to minimise the risk of this occurring. In addition, you need to anticipate the possibility of a flood, fire or any other extraordinary event.

If, for example, you have certain sensors, you can access data that tells you the likelihood of a hazard. Thanks to this, you will have the option to schedule maintenance and risk prevention actions. In some cases, you can change the configuration of the automated elements so that everything is at the ideal point.

The innovation of audiovisual elements in building automation for shoe shops

With the detection of staff and customer behaviour patterns, you will have the option to launch a number of automated help actions. You will be able to predict what the subject's next step would be, and, from that moment on, it will be much easier to project content that orients the environment towards the choices that interest you most.

An important element in this task is virtual reality. This means that customers are led an immersive environment that helps them feel what it would be like to enjoy actually wearing the shoes. This can be together with augmented reality, where digital visual elements are imposed on the real world. This helps and teaches the staff to really know what they are selling, and customers to know what they are buying.

In addition, all this information has an organizational effect. Automated messages can be launched that avoid wasting time or expectations that cannot be met. You direct attention and resources to the point needed at any given moment.

Building automation is a tool that will become increasingly important in shoe shops and similar businesses selling retail goods. It puts the advantages of automation at the service of smarter processes. It also strengthens customer-orientation with regard to all business operations. It is, therefore, a tool that channels various digital technologies.