Endesa and the National Basketball Association (NBA) start broadcasting NBA Basket Lover presented by Endesa today, the first weekly native digital programme for the NBA Spain social networks, NBA App and NBA Café Barcelona social networks. NBA Basket Lover will be hosted by journalists Roc Massaguer “Outconsumer” (Outconsumer@), Dani Senabre (@danisenabre) and Jordi de Mas (demas6Basket@), with NBA Café Barcelona (Las Ramblas 120, Barcelona) as its main space. In a 10-minute format, the programme will review and debate the latest news about the league, as well as holding contests and creating spaces to foster interaction with NBA fans in Spain. NBA Basket Lover will be broadcast on Fridays at 1pm CET.
NBA Basket Lover will be part of the content of Endesa Basket Lover, a portal created for the basketball fan community in Spain, and its new contents will soon be released to the public.
NBA Basket Lover presented by Endesa is the second digital initiative presented by the Spanish NBA office after the launch of the NBA Spain Fan Club last December, in which Endesa also collaborated. The NBA Spain Fan Club is the first free digital loyalty programme for league fans in Europe, with exclusive benefits and promotions for its members. More information at www.nbafanclub.es
Link to download promotional videos and images of NBA Basket Lover presented by Endesa for use in the media and social networks: https://we.tl/2NPpeCmM4O
About the NBA
The NBA is a global sports and media business that focuses on three professional sports leagues: the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and the NBA Gatorade League. The league has developed a significant international presence, with matches and programming in 215 countries and territories in 49 languages, in addition to marketing NBA products at more than 125,000 stores in 100 countries across six continents. The NBA lists at the beginning of the 2016-17 season showed a record-breaking 113 international players from 41 countries and territories. The NBA’s digital assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion users and followers worldwide on all its league, team and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognised youth-serving organisations that support education, the development of youth and family and health-related issues.
Endesa and basketball
In July 2011, Endesa reached an agreement with the Asociación de Clubes de Baloncesto (ACB, the Spanish Basketball Association) whereby it became the sponsor of all the official competitions organised by the ACB starting from the 2011-2012 season.
Four years later, this project, which represents the most important business agreement in the history of Spanish basketball, was extended. At this time, the two entities are currently bound to the agreement until the end of the 2020-21 season. Moreover, La Liga and the Supercopa bear Endesa's name.
Endesa has also been a member of the FEB (Spanish Basketball Federation) and the Spanish National Basketball Team since June 2012, and has actively participated in numerous projects since then, quite particularly in the 2014 World Cup held in Spain.
In 2015, this agreement was extended and Endesa gave its support to the Universo Mujer programme, which promotes women's basketball in Spain. In 2017, Endesa was also the title sponsor of the Women’s League playoffs.
A few months ago, Endesa announced its sponsorship of Euroleague Basketball for the next three years in the matches held in Spain, further strengthening the power company’s position as the leading Spanish basketball sponsor.
It is also committed to the promotion of youth basketball, supporting the youngest fans by taking part in child and youth tournaments like ‘Minicopa Endesa’ and ‘Endesa's Club Championship’.
With the goal of entertaining, informing and creating a community for all basketball fans, Endesa has launched activities such as "Colgados del Aro", a basketball-related content generator aimed at all kinds of fans, published on Experience Endesa TV's YouTube channel, which is hosted by Juan Manuel López Iturriaga and Antoni Daimiel.