New products and services for our customers

In the field of energy commercialisation, we seek constant improvement of the value proposition we offer our customers, both retail customers (through pilots and proof-of-concept initiatives that validate new technologies and working approaches) and wholesale customers, public administrations, and industrial clients. We help our clients meet their efficiency and sustainability goals through electrification and decarbonisation projects.

We have developed the Confía project to improve communication and management between public administrations, social services, and energy companies. Thanks to open innovation, we have provided public administrations with a tool that facilitates the care and protection of people in vulnerable situations.

Solutions for citizens 

We want to transform cities to improve citizens' quality of life.  Our innovation projects in the urban environment aim to facilitate access to services, creating a cleaner and more sustainable urban environment.

These are some of our most notable projects:

• RC4ALL (Responsible Consumption 4 ALL) employs Artificial Intelligence and Big Data techniques to generate personalised recommendations for customers, aiming to improve consumption efficiency, promote conscious and efficient consumption, and reduce wasted energy.

• Confía is a project to improve the management of vulnerable customers, developed jointly with Malaga City Council, the University of Malaga, and various collaborators to improve the exchange of information between the public administrations involved, social services, and energy companies. 

• Voice biometric authentication in the Call Centre as a customer authentication tool, facilitating the validation of security policies in their interactions with Endesa.

• End-to-end self-service contracting through WhatsApp, using bots guided by predefined automated workflows.

• The PARA TI loyalty programme is an initiative based on a points system that rewards sustainability and contracting with bill discounts, perks at partner companies, and exclusive prize draws.

• Smart Contact Management is an after-sales call centre auditing tool that, through speech analytics and Artificial Intelligence, transcribes and audits agent-customer conversations to identify poor practices, detect dissatisfaction, and take proactive action. 

• The MOVE and SIGNAL projects offer an advanced transcription and Natural Language Processing (NLP) solution to gain knowledge and insights from interactions with customers.

Furthermore, we are developing public transport electrification projects, with initiatives at EMT in Malaga, TMB in Barcelona, and ALSA in Ibiza.

In the field of city decarbonisation, we collaborate with public administrations on projects that include efficient public lighting management, photovoltaic installations, and power supply solutions for cruise ships.