A new economic and social paradigm has caused us to experience an epoch of major important changes over the last few years. It has changed the way that our markets operate, and we find that unemployment among older workers is at an alarming level: over 1.5 million unemployed over 45 years of age. And based on an awareness that this is not just a question of statistics but of real stories of persons that have been unwillingly sidelined before their time due to the economic crisis, digitalisation and new business models, Fundación Endesa, together with the Mashumano Foundation, is launching the SAVIA platform: Its primary purpose is to heighten awareness of the experience of these professionals, channelling them toward future projects.
We extend recognition to professionals over the age of 50 as a source of knowledge and experience, and their work is indispensable for businesses if they intend to prosper. Fundación Endesa seeks to foster the necessary cultural change, offering solutions to Spanish business and social networks (SMEs, startups and NGOs) as we approach major professionals, endowed with talent for their growth and development.
SAVIA seeks to exploit the talent of a generation:
1. Contributing new knowledge and aptitudes to improve their capacity to contribute in a complex and changing environment.
2. Influencing the economic and institutional system to recognise the critical importance of their contribution.
3. Creating new and innovative products and opportunities engendered by the energy of wisdom.