72% of the world's scientific researchers are men, according to UNESCO. Why is it that so few women choose to go into science? Why is it still the case that girls who choose an academic career in technology are in the minority? Psychologists believe that the phenomenon is related to gender roles and early assimilation of those expectations. At six years old, children are already able to pick up on stereotypes and social clichés, and at as young as 10, they may begin to exhibit the limiting beliefs associated with these spurious cultural, social or skill-related patterns.
To help promote equal opportunities and break down gender stereotypes associated science and technology careers, at Endesa we are working with educational centres throughout Spain to promote STEM careers (science, technology, engineering and mathematics).
In 2019, in collaboration with the Community of Madrid Ministry of Education, we launched workshops on “Coeducation in the classroom. Dismantling gender stereotypes at school”, in which primary school students, parents and teachers participated, in collaboration with educational psychologists specialised in gender equality issues.
In 2020, due to the Covid-19 pandemic, we were unable to continue the face-to-face workshops, so the initiative adopted a digital format, with educational videos for students, teachers and families. This change in format has made it possible to reach more schools and extend the programme from Madrid to Andalusia.