Thomas Edison: a picture of persistence.
You won’t find a self-help or marketing book that does not mention Thomas Edison’s perseverance as the true cause of his success and, specifically, of the discovery of the light bulb. He does, in fact, embody many business values. It might even be said that, more than an inventor, he was a great entrepreneur.
His attitude earned him a place in history, but so did the work of his predecessors, which he perfected. The fact is that Thomas Edison just took things a few steps further, based on the work that Joseph Wilson Swan had already done. He succeeded in making the light bulb work more efficiently and last longer.
The next step was to get a patent and start marketing his product. This happened on 27 January 1880.
His incandescent bulb dates back to 1879, the year he set up his first electrical installation, consisting of 115 bulbs. Three years later, he produced the world's first electricity plant in New York, transporting electrical energy through underground networks.
But the light bulb was not his only patent. He was also the genius behind the kinetograph, a camera with 17 metres of film, and the kinetoscope, an individual eye piece used to view successive images.
Another great Thomas… but Spanish.
Light bulbs were first brought to Spain by Tomás Dalmau, who created a light bulb factory in Barcelona that he called La Sociedad de Electricidad in 1881.
His bulbs gradually spread nationwide. They first came on in the Paseo Colón in Barcelona, then the Puerta del Sol in Madrid, and finally, they reached all the streets across the Peninsula.
And the last and decisive genius is you.
Because as important as it is to have made electric light possible for us today, it is just as important to know how to make good use of it. In other words, by choosing the best rates for our lifestyles, caring for the environment, consuming wisely and responsibly ... and ultimately, committing to creating a better world by seeing the light.