- The company has produced a "making of" video to show how the audiovisual ad was produced taking into account energy efficiency criteria to generate the smallest possible carbon footprint, making use of the first person in the concept for the campaign: Everything we do counts.
- With the support of the Leo Burnett agency and the Primo Content production company, Endesa was assessed by the Creast consultancy, specialists in measuring, reducing and offsetting emissions in all phases of audiovisual production.
- The campaign is the first initiative of its kind that economically rewards clients for being more efficient and consuming less, with a discount for each kWh not consumed in their electricity bills and providing them with access to solutions to reduce their consumption and to help them save.
Lead by example, because everything we do to be more efficient and save energy, counts. That is why Endesa has given full details of the audiovisual spot that supports the sustainability campaign "Everything counts" with a "making of" that includes how it was shot and what measures were taken to make this as efficient as possible. By applying efficiency criteria, it is estimated that an 82% reduction in the carbon footprint associated with energy was achieved in all phases of production of the audiovisual spot, ranging from pre-production and filming, to post-production.
Endesa's new campaign, which premiered a few weeks ago, aims to continue raising awareness of the need to improve energy efficiency in homes and does so totally disruptively. It is the first initiative of its kind that gives an economical reward for the 'non-consumption' of energy, both to existing customers and to those who register for any of the tariffs that the company offers in the deregulated market.
In this regard, the company offers a double motivation to client to save energy: They get a discount for each kWh not consumed in their electricity bill and they are given access to efficient equipment solutions offered by Endesa X, such as the installation of solar energy or air conditioning equipment which will help customers save significantly right from the start.
Application of measures with regard to mobility, energy, catering, materials and waste
The audiovisual spot was designed and produced following efficiency and sustainability criteria to generate the lowest possible amount of carbon dioxide. A 25.6% reduction in CO2 emissions is generally estimated in all phases of the campaign and a wide range of aspects including mobility, energy, catering, materials and waste were taken into account. The CO2 emissions avoided are equivalent to 2 round trips (4 journeys) between Madrid and Copenhagen in a medium-combustion vehicle or alternatively, heating a flat for 5 years.
Details:
- Use of shared electric vehicles for equipment, public transport and prioritisation of trains over aeroplanes whenever possible, generating a 9.79% reduction
- Recycling all types of waste and not using plastic water bottles (water dispensers and tetra briks) generating a 24.56% reduction
- Vegetarian and vegan options on the menu, generating a 21.23% reduction
- Rental of 90% of materials, from equipment to costumes and props, all second-hand, generating a 62.37% reduction
- All this, together with numerous other small details with regard to production, represented an estimated total reduction of 82% of CO2 associated with energy was achieved in all phases of the execution of the audiovisual spot. For example, eco-generators powered by solar panels were used when filming, thus ensuring that the energy needed in the production tents was renewable.
In the words of Lola Riosalido, Head of Advertising at Endesa, "we produced the 'making of' to show that if you are committed, audiovisual production can be achieved more sustainably and efficiently. We tell our clients that everything we do counts, so we also decided to apply this directly in the first person."
About Endesa
Endesa is a leading electricity company in Spain and the second largest in Portugal. The company is also the second largest gas operator in the Spanish market. Endesa operates an end-to-end electricity generation, distribution and marketing business. Through Endesa X, it also offers value-added services aimed at the electrification of energy usage in homes, companies, industries and Public Administrations. It is also the leading operator of charging stations in Spain through Endesa X Way, a business line dedicated entirely to electric mobility. Endesa is firmly committed to the United Nations SDGs and strongly supports the development of renewable energies through Enel Green Power España, the digitalisation of grids through e-distribución, and Corporate Social Responsibility (CSR). The Endesa Foundation is also active in CSR. Our workforce numbers around 9,260 employees. Endesa is a division of Enel, the largest electricity group in Europe.