15 February 2024

La cara e: A knowledge platform with its own voice

We know how difficult it is to find useful information and expert knowledge within the immense volume of information provided by digital platforms. "La cara e" provides content that is nourished by the experience and knowledge of Endesa professionals and external experts. The objective is to consolidate a reference point with regard to energy and sustainability.

By Ignacio Jiménez Soler

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Digital communication platforms provide almost infinite space for content and conversation. We are aware that they enable us to expand our knowledge and resolve any doubts we may have with regard to the issues that concern us. But precisely because of the magnitude of this offer, it is often difficult for us to find the information we need and trust the source that provides it.

Endesa's professionals are committed to promoting and developing our company's own voice and we do so through La cara e. The aim is to share knowledge, provide useful information for all those looking to make informed decisions with regard to energy and simply to provide them with keys to what interests them.

With this initiative we aim to establish a new relationship with those who find us in the digital environment, whether or not they are customers of Endesa; to be available to all those who are looking for clues or answers. How are we going to do this?

With data and facts that act as a counterbalance to the excess of misinformation with regard to the energy issue in general and the electricity sector in particular.

“The e face (La cara e) has data and facts that act as a counterbalance to the excess of misinformation”.

With informative content concerning energy: The types of tariff, the electricity market, renewable energies, the keys to energy transition and assessment regarding the keys to making suitable decisions with regard to energy.

With practical advice on how to make the most efficient use of electricity.

And also with reports and articles giving our opinion on new trends regarding energy, sustainability, professional development and culture.

How La cara e came about

This new digital product, which inaugurates a new way of relating to society through expert knowledge, was created as a result of collaborative work methodologies involving experts in SEO, analytics and content. They all worked together to make small contributions with regard to value in short periods of time. Those small enabled the platform to be built up from its foundations to the delivery of a minimum viable product or MVP. That product has already been published, and is continuously being tested, assessed and improved.

How we work in La cara e

One of the keys to product growth is constant listening: We monitor the questions users ask in digital environments and how they ask them. We also pay close attention to the topics of conversation on social networks, which issues are causing the most concern and which are shared the most.

These conclusions enable us to create an editorial plan that we adapt to the different contents and formats. La cara e current offers reports, opinion tribunes and informative videos, but we are already thinking about new sections that will enrich the platform and we hope that they will help us reach more people.

What do we talk about in La cara e?

There are more than 20 thematic categories. Many of them are related to knowledge about energy (renewables, power plants, the energy sector), electrification (sustainable mobility, self-consumption) and sustainability (climate change, community, biodiversity).

So far, those that are being published most widely are publications on the use of energy (air conditioning, lighting), unusual facts about the history of electricity and biographies of great inventors.

“A new way of relating to society through expert knowledge”.

Our commitment to combat misinformation is a section entitled "An answer". This includes data that dispute false myths with regard energy and electricity companies. In "The Era of Electrification" we publish stories and reports that bring to light new trends that will change everything. Useful tips and advice on how to save on the energy bill and how to choose the best tariff for your home or business are featured in the "Endesa Blog".

Those playing a leading role in energy transition have their own space in "The legacy we will leave". This consists of real stories told in the first person and accompanied by high quality photographs by the photographer Álvaro Ybarra.

More stories full of emotion, in this case relating to culture, are included in "Music Lover". And finally, in "Authors" you will find a platform on which experts talk about energy, sustainability and innovation.

Where can you find La cara e?

To access La cara e go to the main menu on the endesa.com website. There you will find the home page with the most recent or outstanding content on the platform.

But La cara e will not be a static space, we want it to have a life of its own and bring its contents closer to all those who are looking for information or answers regarding energy. That is why it will also be on our social media channels and, of course, included in our biweekly newsletter, La Voz de Endesa.

We are hoping that the contents of La cara e reach more and more people and for us to meet our objective: To provide high-quality content that enables us to become a trustworthy source and a benchmark for knowledge in the digital environment.