A circular economy means supporting the change towards an economy which makes more efficient use of resources, minimising those that are consumed and reincorporating usable resources from waste into the production process. Unlike a linear economy, this model not only improves a company's competitiveness and economic, it both takes the environment into account and also seeks to provide it with benefits.
For so many years, society in general has not been aware of the impact that the consumption model has on the planet's resources, which in the end are finite. This has led to the idea that a circular economy needs to be the result of a cultural change and Endesa is already working on it.
The circular economy culture in Endesa
According to Endesa's Head of Circular Economy, Virginia Ocio, the challenge of the circular economy is "to consider it as a matter of technological innovation, processes and above all business models". This is why we proposed not only to incorporate the principles of circularity into our culture, but also to transmit them to our entire environment.
As María Malaxechevarría, General Manager for Sustainability, explains, "we have incorporated the principles of the circular economy into our culture and into all our activities along the entire value chain". This ranges from procurement to final solutions for customers, including the decarbonisation of power generation plants and making distribution networks "smart". The approach is specific for each of the company's different units.
To transfer this philosophy to each employee, we have developed a cultural change programme which involves taking different communication actions with regard to circularity. This awareness campaign includes organising a number of webinars, creating podcasts, incorporating new sections into the corporate intranet and promoting the use of the e-circular platform.
But, apart from this, we are developing several initiatives such as the Plastic Zero project and the renowned Repair Café, where there are tools and materials available to repair all kinds of objects in order to generate less waste and enhance the circular economy where raw materials can be used again and again.
And together with the Campus Iberus, we have launched the Endesa Circular Economy Academy with a comprehensive programme that is committed to the circular economy as the basis for a new sustainable economic model.
The fruits of this cultural change in our employees can already be seen in the different proposals that are being developed from an economic, environmental and social point of view. Here are just a few examples of how we are applying the circular economy to our business: