- The social programme by Endesa and the acb will distribute 20,000 euros among the chosen projects
Liga Endesa de Corazón has announced its five winners for the 2022/23 edition. The social programme by Endesa and the acb seeks to support projects and initiatives, born from the fan community itself, in which basketball is the engine of social change.
The winners are: Baloncesto en movimiento, Baskonia Mixed Ability, Proyeto SUMA Gran Canaria, Rural Hoops and Basketball ILUSIÓN Llefiá.
- Baloncesto en movimiento fights to bring basketball to remote corners, first in Andalusia and then the rest of Spain. Its protagonist, Cristian Abad, wants to create from his native Aguadulce (Seville), a school-vehicle that carries everything needed to disseminate this passion in the absence of schools and clubs in remote areas.
- Baskonia Mixed Ability is the dream of Baskonia's 5+11 Foundation, which goes one step further in the search for inclusion in sport. Its key: the firm commitment to opening a space of coexistence between people with and without disabilities in sport to achieve a more just and egalitarian society.
- SUMA Gran Canaria is a project of Club Baloncesto Gran Canaria's foundation. Its motto is "playing always has a place" and its project already involves more than 700 families with all kinds of diversities, using basketball as a transversal vehicle of union.
- Rural Hoops is an initiative that brings basketball to rural areas in different parts of Spain through the construction, remodelling or creation of basketball courts in public and unconventional spaces with unique designs. They also want to create a network of connections between towns in Spain and thus promote rural tourism.
- Basket ILUSIÓN is the dream of the Unió Básquet Llefiá (Badalona) that keeps striving to bring basketball to all corners of its territory. A neighbourhood club, with cultural diversity and financial difficulties that seeks a push to get ahead and continue enjoying this sport.
The five finalist initiatives will share the programme's 20,000 euros after the popular vote at the end of the season; and they will benefit from the joint action of Endesa and acb, which will work hand in hand with each project to enhance it. The first stop on the road of these new stories of Liga Endesa de Corazón will be Badalona, the city that will host the Copa del Rey on 16-19 February, with the local project Basket ILUSIÓN Llefiá as the protagonist. From this kick-off there will be new actions throughout the year to showcase each of these initiatives with which the social programme will collaborate hand in hand.
Endesa is committed to sponsorship with a purpose in basketball, which channels the passion for this sport as a spearhead to bring its lessons to the whole of society. Sponsorship with a purpose seeks to be an initiator and facilitator of sustainable changes promoted by values such as companionship, altruism, responsibility and cooperation.
About Endesa
Endesa is the largest electricity company in Spain and the second largest in Portugal. The company is also the second largest gas operator in the Spanish market. Endesa operates an end-to-end generation, distribution and marketing business. Through Endesa X it also offers value-added services aimed at the electrification of energy usage in homes, companies, industries and Public Administrations. Endesa is firmly committed to the United Nations SDGs and strongly supports the development of renewable energies through Enel Green Power España, the digitalisation of grids through e-distribución and Corporate Social Responsibility (CSR). The Endesa Foundation is also active in CSR-related matters. Our workforce numbers around 9,260 employees. Endesa is a division of Enel, the largest electricity group in Europe.