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- The Liga Endesa renews its logo, marking the beginning of a new stage in Endesa’s sponsorship of the competition. With the renewal of the naming rights for the next four seasons, the logo has been simplified and modernised, coinciding with the power company's new image.
The Liga Endesa has updated its logo, as a symbol of the beginning of a new stage, with the recent renewal of the naming rights agreement between Endesa and the ACB for the next four seasons.
The new logo, which will be unveiled today, 25 July, has been simplified and modernised, bringing it in line with the company's new graphic design with its brand adaptation and the use of more electric colours.
Liga Endesa: a successful relationship that will span 10 seasons
The successful relationship between the ACB and Endesa began in July 2011, with the power company becoming the Main Sponsor of the ACB and giving the professional league its name (Liga Endesa), as well as the season’s inaugural tournament (Supercopa Endesa).
With the conclusion of the initial agreement, ACB and Endesa renewed their relationship this summer for another four seasons, in a new contract extending until 2021, when the two organisations will celebrate a successful partnership spanning 10 years.
The agreement renewal comes after the success of the first six years of relationship between the parties, with Endesa becoming one of the most active sponsors of sports in Spain and enabling the ACB to strengthen the development and growth of the competition with the support of a great company.