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- The new agreement, after three seasons of collaboration, raises the profile of this sponsorship with premium content on the multiple media platforms led by EuroLeague Basketball.
Endesa, the leading electricity company on the Iberian Peninsula, has boosted its commitment to EuroLeague Basketball by extending its sponsorship agreement with the organiser of the Turkish Airlines EuroLeague and the 7DAYS EuroCup to the 2020-21 season.
The renewed sponsorship agreement follows three seasons together, during which Endesa has constantly been featured on the courts as a regional sponsor of the Spanish representatives in the two top European club competitions: the EuroLeague and the EuroCup. This presence will be enhanced with the new agreement, which includes a long list of activaties on both media and digital platforms, expanding visibility and engagement with fans by integrating the brand with the best possible basketball content on multiple media platforms.
According to José Bogas, CEO of Endesa, “the collaboration with prestigious partners at Euroleague level is our way to proudly say that we drive basketball in Spain we are there to support our teams wherever they play. The fast pace of the collaboration between basketball and sponsors also enables us to be pioneers in all the areas in which we participate, showing that Endesa has innovation in its blood”
"We are very proud that an important leader in the sector like Endesa has seen the benefits of its investment in Euroleague Basketball and continues to believe in the opportunities that both EuroLeague and EuroCup can offer," said Jordi Bertomeu, President and CEO of Euroleague Basketball. "Just as Endesa supplies millions with electricity, its commitment to basketball empowers our sport by improving the communities we serve and making them more energetic".
Endesa and basketball
Because of the values that basketball represents, Endesa is the main ally of this sport in Spain. Teamwork, intelligence, self-improvement and a sense of sportsmanship are very important in Endesa's day-to-day life, so sponsoring basketball allows us to show this and to promote them throughout society. In addition to our well-known, long-standing agreement with the Endesa League, our commitment to the Spanish Basketball Federation and the Men's and Women's National Teams, the Spanish Federation of Sports for People with Physical Disabilities, the Euroleague, the Eurocup and the NBA , we also reached an agreement with the Federation last year to sponsor the Endesa Women's League.