Born in Madrid, in 1973. Cum laude PhD in Information Sciences and Bachelor of Journalism from the Complutense University of Madrid.
2018-2019 TELEFÓNICA. Global Director of Corporate Communication Development
2011-2018 BBVA. Global Director of Communication Strategy and Corporate Communication.
2008-2011 BBVA. Marketing Director for Spain and Portugal
2005-2008 LIBERTY SEGUROS. Director of Communication, Corporate Responsibility and Innovation in Spain
1999-2005 C&IC COMUNICACIÓN. Associate Director
1997-1999 INNOVA Y COMUNICA MEDIA. Consultant in political communication.
1993-1997 Journalist. Writer for the ABC newspaper and freelance journalist.
Cofounder of communications consultancy La Propagadora and cofounder of the ICA (Institute of Academic Communication).
Postgraduate Professor on the Master’s degree in Journalistic and Institutional Communication at the Complutense University of Madrid and Professor on the Advanced Business Communication Course at the Chamber of Commerce of Madrid's Vocational Training Institute.
Founder of CAREP, Centre for High Performance for Political Success; specialist in strategic communication and innovation management.
Author of books and articles. Some examples: Communication, Innovation and Change (Editorial Complutense, 2003); Communication and Innovation (Editorial Fragua, 2007), The Hologram Effect (Editorial Círculo Rojo, 2013) or The New Disinformation (Editorial UOC, 2020).
General Manager of Communication