Our commitment to the development of the communities in which we operate is part of the Company's Shared Value Creation Policy (CSV), which establishes the general principles, roles, responsibilities and procedures to be used to define, implement, finance, monitor and report the social actions, processes and projects throughout the company's value chain and in all lines of business and functions.
Its objective is to legitimise the business and strengthen its sustainability, generating roots in the communities and promoting progress in the local environment where it operates.
With respect to project type, the LBG methodology distinguishes between social investment initiatives, which consist of projects on strategic matters of the Company with long-term commitment, and business-aligned initiatives, which seek to promote business interests by means of support for social causes. In 2018, a balance was maintained between both categories, with 6.9 million euros in social investment (49%) and 7 million in initiatives aligned with the business (51%), which in turn reflects the strategic commitment to long term with the communities in which it operates under the approach of creating shared value between the company and the local community.
From a subject matter standpoint, according to the LBG classification, it should be highlighted that 34% of the investment has gone to economic development projects, 19% to projects promoting social welfare, 17% to education projects, 13% to art and culture, 8% to environment, 3% to health and 6% to others. In this sense, it should be noted that investment has risen slightly in practically all categories with respect to last year, especially highlighting the theme of social welfare that has gone from 10% of investment in 2017 to 19% in 2018. On the other hand, there has been a significant decrease in investment in the category of "Art and culture", going from 31% in 2017 to 13% in 2018, derived from a greater alignment of the themes of the projects with the requirements of the stakeholders.
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CSV | Creation of shared value
The way to integrate sustainability into business
Thermal and renewable generation
Contrast with social agents
Contact with the most representative agents of the community. Materiality detection: needs, interests, perceptions and attitude with respect to the asset/project being monitored
Definition of the CSV Plan
Preparation of the action plan in combination with the social agents, formed of a group of actions that responds to the relevant topics detected and that maximise the value generated for the community
Execution of the CSV Plan
Implementation of the actions defined in the CSV Plan, through an internal transversal team and, where applicable, the participation of local partners (NGO, social enterprises, etc.)
Analysis of the local context
Analysis through indicators related to the social, economic and environmental dimension of the community. Potential risks and opportunities of the asset/project
Supervision, evaluation and reporting
Supervision of the process, measurement of the impacts to verify the provision of real value and guarantee key information through monitoring indicators and results
Endesa Contribution in 2018 to Social Development
By type of investment
Individual contribution: 0%
Social investment: 49%
Initiative aligned with the business: 51%
By subject matter
Education and youth: 17%
Economic development: 34%
Art and Culture: 13%
Social well-being: 19%