Have you never wanted to find out what goes on behind the scenes in theatres? I bet at some point you have wanted to meet the actors and chat with them about a play... And what if works of art from museums could be seen on the street? Or how about enjoying an open air opera without paying for a ticket?
At Endesa, we want to transmit the energy behind culture: bring culture to more people, to the general public. How? Through initiatives that enable barriers to be removed and enable people to enjoy less accessible cultural expressions, such as opera, theatre or dance.
Opera for everyone
We want to make opera accessible to everyone; strip it of the idea that it is just for the elite few or for experts. Therefore, we have launched various initiatives:
We have taken opera to the streets with the giant-screen projection of some of the leading opera performances scheduled by Madrid’s Teatro Real. In 2016, over 40 thousand people in 90 towns throughout Spain enjoyed the operas of I Puritani and Otello. In 2017, we continued with this initiative with pieces such as Madame Butterfly, which was followed by 120,000 from 250 transmission points across Spain and another 5,000 followed it on the three giant screens installed in the Plaza de Oriente in Madrid.
This initiative also includes the promotion, together with the Gran Teatre del Liceu in Barcelona, of the “El Liceu a la fresca”, an event designed to take the best of opera onto the streets. 100,000 people were able to enjoy the broadcast of Il Trovatore from 166 towns in Spain.
We also supported online streaming of opera on new platforms such as the Palco Digital (Digital Box Seat), where the best opera can be enjoyed online. Last season Otello and I Puritani were followed in 140 countries.
Furthermore, together with Podium podcast we have launched the PRISA Radio podcast network in Spanish, the program ‘Abrimos la ópera’, a series of 8 podcasts travelling across the cities that have inspired the main operas scheduled by the Teatro Real in Madrid and the Gran Teatro del Liceu in Barcelona.
The general public have the leading role: Entradas Ymás
Entradas Ymás is an initiative promoted by actors in the world of culture, aimed at giving the general public the leading role in some of the best cultural experiences. Spectators are offered the possibility of attending premieres, previews, general rehearsals; visiting the dressing rooms, the scenes, backstage; chatting with the actors, directors, musicians, writers, scriptwriters… and getting an insight into how film, plays, music or literature are made.
At Endesa we support this initiative, which so clearly represents our objective of bringing culture to everyone without barriers. With Entradas Ymás, we are contributing to bringing culture to society in a different way, so everyone can feel the energy of culture.
We support the performing arts; the Maestranza Theatre in Seville
Our collaboration with the Maestranza Theatre in Seville led to the creation of the
i-Scenario project: a microsite on the theatre’s website, which enables spectators to enjoy the most popular events scheduled by the theatre and to view multimedia content related to the history of this unique building.
In addition a blog will also provide users with news concerning schedules and interesting facts about the theatre and the activity of this important cultural centre in Seville.
Art steps out of the museum
In October 2017, the Thyssen Museum will celebrate its 25th anniversary and Endesa is joining the celebration with several initiatives that will enable the general public to access one of the greatest art galleries in Spain. Under the slogan, #laluzdelapintura, the works of art of Zurbarán, Dégas, Juan Gris, Dérain, Ghirlandaio and Van Gogh, among others, will look out onto the Paseo del Prado and the Carrera de San Jerónimo thanks to various large-screen projections installed on the museum’s facades. 3D videos will also be shown, taking visitors on a journey inside 12 works of art, enabling them to experience art in a different way.
We also collaborated with the Day of the Museums and the Night of the Museums, held in May, enabling the public to visit the Thyssen Museum in a different way: via an interactive facility, the public became the stars of great works of art and "delved into" their favourite paintings, becoming part of these.
Endesa also supports large exhibitions, such as the Museu Nacional D’Art de Catalunya, based on Picasso’s connection with Romanesque art.
Contributing to the dissemination of culture means using and sharing the advantages of everything that makes us better people.