Have you never wanted to find out what goes on behind the scenes in theatres? I bet at some point you have wanted to meet the actors and chat with them about a play... And what if works of art from museums could be seen on the street? Or how about enjoying an open air opera without paying for a ticket?
At Endesa, we want to transmit the energy behind culture: bring culture to more people, to the general public. How? Through initiatives that enable barriers to be removed and enable people to enjoy less accessible cultural expressions, such as opera, theatre or dance.
Opera for everyone
We have taken opera to the streets with the giant-screen projection of some of the main opera performances scheduled by Madrid’s Teatro Real. In 2016, over 40 thousand people in 90 towns throughout Spain enjoyed the opera of I Puritani and Otello. We will be continuing with this initiative throughout 2017 with pieces such as Madame Butterfly o Carmen.
We support online streaming of opera on a new platforms such as the Palco Digital, (Digital Box Seat), where the best opera can be enjoyed online. Last season Otello and I Puritani were followed in 140 countries.
Our collaboration with the world of opera goes one step further: together with the Gran Teatre del Liceu de Barcelona, we are promoting “El Liceu a la fresca” (Liceu in the Open Air), which will bring the best opera to the streets. Last year 100 towns in Catalonia enjoyed La Bohème via the giant screens, providing an unforgettable experience.
The general public have the leading role: Entradas Ymás
Entradas Ymás is an initiative promoted by actors in the world of culture, aimed at giving the general public the leading role in some of the best cultural experiences. Spectators are offered the possibility of attending premieres, previews, general rehearsals; visiting the dressing rooms, the scenes, backstage; chatting with the actors, directors, musicians, writers, scriptwriters… and getting an insight into how film, plays, music or literature are made.
At Endesa we support this initiative, which so clearly represents our objective of bringing culture to everyone without barriers. With Entradas Ymás, we are contributing to bringing culture to society in a different way, so everyone can feel the energy of culture.
We support the performing arts; the Maestranza Theatre in Seville
Our collaboration with the Maestranza Theatre in Seville led to the creation of the
E-escenario project: a microsite on the theatre’s website, which enables spectators to enjoy the most popular events scheduled by the theatre and to view multimedia content related to the history of this unique building.
In addition a blog will also provide users with news concerning schedules and interesting facts about the theatre and the activity of this important cultural centre in Seville.
Art steps out of the museum
In October 2017 thl Thyssen Museum will celebrate its 25th anniversary. At Endesa we are going to celebrate this anniversary with various initiatives that will bring the works of art of one of the most important art galleries in Spain to the general public.
We will also be collaborating with the Day of the Museums and the Night of the Museums,
which will be held in May and are designed to give visitors another view of the Thyssen Museum. We want people to be involved and to feel like they are part of one of the greatest works of art via an interactive installation.
We support large exhibitions, such as the Museu Nacional D’Art de Catalunya based on Picasso’s connection with Romanesque art.
A culture without barriers, open to everyone: that is our objective. Contributing to the dissemination of culture means using and sharing the advantages of everything that makes us better people.