Endesa and the ACB: a historic partnership in Spanish basketball
In July 2011, Endesa reached an agreement with the Basketball Clubs Association (ACB) making us their sponsor from the beginning of the 2011-2012 season, and of all the official competitions organised by the ACB.
Three years later, in June 2014, our president Borja Prado and ACB President Francisco Roca, met to give this project continuity. This was the most important business agreement in the history of Spanish and European basketball. The agreement has linked the two organizations up to the end of the 2016-17 season.
As a result of this strategic alliance, we have given our name to the ACB competition, being the first commercial brand to achieve this in nearly three decades of the Basketball Clubs Association's history. The ACB League is now known as the Endesa League, as much as the season's opening tournament, the Supercopa, which is now called the Endesa Supercopa.
Endesa and the FEB
We became partners in the FEB and the National Team in June 2012 and ever since we have taken an active part in many projects, particularly the 2014 World Cup. In 2015, we renewed this agreement and we joined the Universo Mujer (Women's World) programme promoting Spanish women's basketball.
In 2018, we became the event sponsor of the Women’s Basketball World Cup to expand our commitment to the energy of the women’s national team and women’s basketball. In addition, we also organised a farewell event at our headquarters for the Spanish team before leaving for the World Cup in Tenerife, to inspire them with “A Shared Dream”—the official song of the Women’s National Team and the slogan to fight for victory.
This joint project also helps promote lower categories of basketball, paying specific attention to school projects.
Endesa and the NBA
From July 2017 we are the NBA’s official energy partner in Spain. The aim of this agreement is to join forces to promote basketball nationwide.
This collaboration includes the dissemination of personalised digital contents via social media and platforms dedicated to the league in Spain, ticket promotions for NBA games in the United States and future games in Europe and the collaboration with the NBA in the sponsorship of events to support Spanish basketball.
One platform created to promote basketball — and more specifically, the NBA in Spain — is NBA Basket Lover. It is the first native digital programme produced along with NBA Spain at NBA Cafe Barcelona (Las Ramblas 120, Barcelona) as the main space. This 10-minute programme is presented by the journalists Roc Massaguer “Outconsumer” (@Outconsumer), Dani Senabre (@danisenabre) and Jordi de Mas (@demas6Basket).
We created the Basket Lover concept at Endesa to convey our pledge to basketball and its inherent values, along with our commitment to its followers who find the energy they need to overcome life's obstacles in this sport.
In light of this, we have launched several ventures such as:
- The Basket Lover competition. This competition, which has completed its third edition, awards fans who send in the best stories about basketball. In the latest edition, we created the Basket Lover Community on the www.endesabasketlover.com website containing all the information required for that year's competition, prize draws, news, incredible stories and news from the world of basketball.
- Basket Lover Promotions: With the goal of creating a community united under the values of basketball and bringing participants closer to the most important games, periodic promotions are offered to promote all types of tournaments at www.endesabasketlover.com and through Basket Lover social media.
- Basket Lover Meeting Point: The Twitter, Facebook and Instagram channels serve as a meeting point so that basketball lovers can enjoy the most important events of this sport in a community.
Presentation of the Endesa League
One of the greatest pleasures we get from backing basketball is being able to organise and enjoy the presentation of the different Endesa League seasons. This event is a real show where the players and trainers take over the centre of the stage. It is usually held at Endesa’s headquarters in Madrid.
We create community
In order to entertain, inform and create a community of basketball fans, we have set up concepts such as “Colgados del aro”, producing basketball-related contents for all fans, which is broadcast on the Experience Endesa TV YouTube channel.
We are also sponsoring lower league basketball to support the youngest fans, as shown by our participation in youth and children's tournaments such as the Endesa Minicopa or the Endesa Club Championship. In addition, we organise the Endesa League Campus for employees' children every year.