- Endesa became the first Spanish company to join the programme “UNIVERSO MUJER” that promotes women's basketball.
The Chairman of Endesa, Borja Prado, and for the Spanish Basketball Federation, José Luis Sáez, have signed to renew the sponsorship and collaboration agreement between both entities. The new agreement extends to 31st December 2017, being renewable for a further year, and includes the brand featuring the front of the shirts for all Men’s Teams as of this summer. In addition, the agreement consolidates Endesa’s participation in the Universo Mujer programme through initiatives to promote women's basketball, the Spanish Team and the Women's World Cup Spain 2018. Endesa thus becomes the first company to join the programme.
Endesa will also continue to sponsor the training tours for the national senior Teams –both men’s and women’s-, incorporating the brand into the annual Ñ Routes across various Spanish cities.
Endesa’s continued involvement also represents a further boosting of its contribution to the promotion of basic basketball, and especially through projects developed in schools.
Endesa became a partner of the FEB and the National Team in June 2012 and since then has actively participated in numerous projects, especially in the 2014 World Cup.
Endesa Chairman, Borja Prado, said that "the renewal of this agreement underscores the company's commitment to the values represented by basketball, in all categories and at all stages. Endesa will continue to support all team components, who with this shirt, prove their worth and effort each day".
José Luis Sáez believes that "Endesa is an outstanding partner thanks to their commitment to and involvement with all of our projects". The Chairman of the FEB considered that "staying beside Endesa will make Spanish basketball stronger if possible, as well as the Universo Mujer programme which will be our main mission over the next few years".