“The search for new cycles of use for products that have already gone through their first lifespan is one of the keys to the sustainability of this model”

The new consumption models of the circular economy

Respect for the environment is the main pillar of this new economic model which everyone is a part of. People are changing their habits to adapt to this new sustainable culture that permeates everything.

These new behaviours require never-before-seen services that provide value from a sustainability perspective. This is how we have seen service-sharing platforms take shape. One of the most common examples is mobility: from scooters and electric vehicles in the city to car sharing for long distances.

Many products are changing their usual structure to become services in themselves, such as music and video streaming. In this way, both companies and users stop thinking about products in a linear way and take an interest in a more circular and therefore more sustainable market.

One of the main benefits of these new services is their expansion. A circular economy is able to reach sectors in which the linear model once led to significant environmental costs. One example is sustainable tourism and its relationship with the over-use of elements with a very short lifespan.

The first texts that mention the circular economy date back to the 1980s. They used terms such as the environment and economy to highlight the need to modify the traditional system. Several decades later, the circular economy has begun to take root, although companies and users still have a long way to go.

Will you join in the circular culture?