Born in Madrid, 1955. Holds a degree in Economics and Business Administration from the Complutense University in Madrid.
He began his professional career as a journalist, contributing frequent articles for various publications on economics and cultural topics (Cinco Días, El Europeo, Cambio 16, Ediciones Zeta, etc.).
In 1981, he joined the Information and Media Department of the Electricity Industry Business Association (UNESA) where he held various positions until being named head of the
Communication and International Relations Department in late 1998.
At the end of that year, he joined ENDESA's General Communications Department, where he has held, successively, positions as Assistant Head of Studies and Research, Manager of
Strategy and Information, and, since 2004, Manager of Strategy and Internal Communication.
He has combined his work at the company with writing articles for various media on economic and cultural topics, participating in congresses and seminars, and, since the early 1990s, steady teaching activities. He currently lectures on issues related to economics and communication in various courses and graduate programs at the Complutense University and Carlos III University in Madrid.
General Manager of Communication Iberia.