The company's strategic management of sustainability issues is based on adopting a structured approach to stakeholders' key expectations. This approach is intended to identify levers which will make a safe, sustainable and competitive energy model viable.
Although the company has been developing mechanisms to incorporate the opinions of different stakeholder groups regarding the sustainable orientation of its strategic management since the late 1990s, the process was first systematically applied and extended to all the areas in which it operates in 2007 during the development of the Endesa 2008-2012 Sustainability Plan.
Different stakeholder groups were consulted with a view to establishing priorities for the proposals included in the Endesa 2008-2012 Sustainability Plan. The consultation process helped the organisation to identify key issues in sustainability and their importance for pursuing the aims of the business, and to assess performance.