Endesa is the top promoter of Spanish basketball both nationally and abroad. The company not only sponsors the Spanish professional basketball league, the Endesa League, but also the Spanish national basketball teams (men's, women's and other categories).
Endesa is committed with basketball because we are fully identified with the values it represents: teamwork, intelligence, connection with people, fair play and a commitment to overcoming difficulties.
Thanks to this agreement, Endesa is now widely recognised as one of the leading players in sports sponsorship in Spain.
Presentation of the Endesa League 2014-15 season
Stars from all 18 teams walked down the runway in the atrium at Endesa's headquarters in Madrid for the opening curtain of the 2014-2015 season, which promises to be an eventual one.
The Chairman of Endesa, Borja Prado, and the Executive General Manager of the Spanish Basketball Association (ACB), Francisco Roca, with the players.
> Click here to watch the presentation on demand
> See the pictures of the event
> Press release
Endesa, as official sponsor of the Spanish Basketball Federation and the Basketball World Cup 2014 drove different actions to accompany the Spanish team throughout the competition and encourage the fans to participate in this celebration of basketball.
The presentation of the Spanish National Basketball Team turns the headquarters of Endesa in Madrid once more into "the home of the Spanish basketball," as the Chairman of Endesa, Borja Prado, said. The team was welcomed by 300 children who participated in a spectacular ceremony full of magic and surprises.
> See the pictures of the event
> Press release: The Spanish national basketball team unveiled amid lights and magic
Endesa's Basket Lover initiative aims to support basketball and nurture the values it teaches, as well as show its commitment to fans of this sport who tap into this game’s energy needed to overcome hurdles and make anything possible.
Basket Lover Series. To show what makes basketball a unique sport that reaches the hearts of its followers, Endesa launched an 11-part series where the main characters will be people who love this sport.
The actor and comedian Dani Martínez, a genuine basketball enthusiast, travels the country looking for stories from basket lovers: examples of overcoming obstacles and amusing anecdotes told by well-known personalities, professional players, fans… all of them authentic basket lovers.
You can follow the series on basketlover.es
Basket Lover 2014 Schools Programme. Endesa launched the Basket Lover 2014 Schools Programme in order to raise awareness of the 2014 Basketball World Cup at schools in the cities where the championship will be held. The programme consists of a drawing and photography competition aimed at primary and secondary school children.
More than 60,000 students have participated in this edition. Awards for the winning schools include master classes by Spanish basketball legends and tickets to the 2014 World Cup matches.
To find out more about the competition, visit the website: www.colegiosbasketlover2014.com
The company launched Basket Lover concept via 3 spots showed last December with the basket players Juan Carlos Navarro, Oscar Lisbona and Quique Azcón in the leading roles.
> See the Basket Lover spots