Endesa is the top promoter of Spanish basketball both nationally and abroad. The company not only sponsors the Spanish professional basketball league, the Endesa League, but also the Spanish national basketball teams (men's, women's and other categories).
Endesa is committed with basketball because we are fully identified with the values it represents: teamwork, intelligence, connection with people, fair play and a commitment to overcoming difficulties.
Thanks to this agreement, Endesa is now widely recognised as one of the leading players in sports sponsorship in Spain.
Endesa's Basket Lover initiative aims to support basketball and nurture the values it teaches, as well as show its commitment to fans of this sport who tap into this game’s energy needed to overcome hurdles and make anything possible.
These are the two main initiatives that Endesa promotes to meet this commitment:
Basket Lover competition
This initiative invites all basketball fans to send in written accounts of their relationship with the sport to www.basketlover.es along with the name of the project the prize money will go to.
A specialist jury will choose the top eight accounts which best embody the Basket Lover spirit. The winners will get the chance to shoot a video to raise awareness for their project. Videos will be uploaded to www.basketlover.es and users can vote for the story they most identify with to choose the winner.
> Press release: Endesa holds 2nd edition of Basket Lover competition, with EUR 6,000 in prize money
“Basket Lover Schools” Competition
The Spanish Basketball Federation and Endesa organize this competition aimed at 8 to 12 year olds who are passionate about basketball. Encouraging team work, the schools and participating pupils can choose to send in individual or group drawings, which will help promote healthy habits, sport, innovative and recreational
The responsables of each school may enroll in the competition website to participate: www.colegiosbasketlover.com
> Press release: Endesa and FEB announce 2nd edition of “Basket Lover 2015 Schools” Competition
Stars from all 18 teams walked down the runway in the atrium at Endesa's headquarters in Madrid for the opening curtain of the 2014-2015 season, which promises to be an eventual one.
The Chairman of Endesa, Borja Prado, and the Executive General Manager of the Spanish Basketball Association (ACB), Francisco Roca, with the players.
> See the video of the event
> See the pictures of the event
> Press release
Endesa, as official sponsor of the Spanish Basketball Federation and the Basketball World Cup 2014 drove different actions to accompany the Spanish team throughout the competition and encourage the fans to participate in this celebration of basketball.
The presentation of the Spanish National Basketball Team turns the headquarters of Endesa in Madrid once more into "the home of the Spanish basketball," as the Chairman of Endesa, Borja Prado, said. The team was welcomed by 300 children who participated in a spectacular ceremony full of magic and surprises.
> See the pictures of the event
> Press release: The Spanish national basketball team unveiled amid lights and magic