Endesa's Basket Lover initiative aims to support basketball and nurture the values it teaches, as well as show its commitment to fans of this sport who tap into this game’s energy needed to overcome hurdles and make anything possible.
Basket Lover Series. To show what makes basketball a unique sport that reaches the hearts of its followers, Endesa launched an 11-part series where the main characters will be people who love this sport.
The actor and comedian Dani Martínez, a genuine basketball enthusiast, travels the country looking for stories from basket lovers: examples of overcoming obstacles and amusing anecdotes told by well-known personalities, professional players, fans… all of them authentic basket lovers.
You can follow the series on basketlover.es
Basket Lover 2014 Schools Programme. Endesa launched the Basket Lover 2014 Schools Programme in order to raise awareness of the 2014 Basketball World Cup at schools in the cities where the championship will be held. The programme consists of a drawing and photography competition aimed at primary and secondary school children.
More than 60,000 students have participated in this edition. Awards for the winning schools include master classes by Spanish basketball legends and tickets to the 2014 World Cup matches.
To find out more about the competition, visit the website: www.colegiosbasketlover2014.com
The company launched Basket Lover concept via 3 spots showed last December with the basket players Juan Carlos Navarro, Oscar Lisbona and Quique Azcón in the leading roles.
> See the Basket Lover spots